Three billion people worldwide now use smartphones, and this number is expected to rise every year. Because SMS (Short Message Care) and texting are becoming increasingly popular, businesses adopt them as part of their customer service and engagement efforts. Using bulk SMS marketing, you may automate the distribution of customised messages to a large or small group of people. It’s a terrific approach to attract people’s attention and get them to buy your products right away.
In contrast to emails, which may not be opened for days, or direct mail, which takes days to reach its destination, an SMS message is sent in less than seven seconds. To ensure that your message is delivered on time and promptly, you must have the proper phone number.
Open Rate That’s Quite High
According to reports, SMS texts have an open rate of up to 99 per cent, compared to just 20 per cent for emails. There’s a good chance that not everyone who sees your email will react. If someone has seen your marketing message, they are more likely to respond to it than if they haven’t. Text messages are opened by most people, while many people just delete an email without reading it.
Campaigns that may be tailored to the needs of the organisation
If you have many contacts, you can use bulk SMS marketing to reach out to all of them or just a subset. Your marketing campaign’s effectiveness depends on the personalised touches you add to it. For example, you’ll want to convey a different message to new consumers than to current ones. Each time you send out an SMS, you may quickly and easily create a template and customise it. When a message is personalised and relevant, consumers are more likely to respond than when the message is generic or irrelevant.
Incredibly high rate of conversion
Email response rates are typically low, hovering around 6 per cent. On the other hand, bulk SMS often has a response rate of 45 per cent or higher. The average response time for one text message actually is 90 seconds, but the average response time for an email is 90 minutes.
A Low Number of Obstacles to Distribution
As a result of spam filtering, many marketing emails never get to their intended destination. SMS is an exception to this rule. An SMS is very dependable since there are no obstacles to delivery.
Recipients just need to put forth minimal effort
As a result of SMS’s character limit of 160 characters, marketers are compelled to craft their messages to be as brief as possible. Your SMS campaign’s receivers will benefit greatly from concise messaging. They will take the time to read it, unlike ling emails. Responding to your bulk SMS marketing is a cinch with the tools offered by the majority of telephone service providers. Your message is actually more likely to be read, understood, and responded to if you make it as simple as possible actually for the receiver.
SMS bulk marketing is extremely cost-effective compared to other forms of advertising, such as television, radio, and print. Compared to many other marketing techniques, messaging is a low-cost and long-term choice that provides a significant return on investment.
Opt-in and Opt-out in a Flash
With the push of a button, recipients can choose whether or not to receive SMS marketing messages from you. For your business and your customers, it’s critical that you only target those interested in what you have to offer. When you don’t have to chase down leads who aren’t interested, you save money, improve your image as a no-nonsense firm, and shield people from unsolicited marketing.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.