One of the best ways to promote your brand is through video marketing. Without a doubt, you’ll continue to watch videos on a daily basis just as you once binge-watched TV before the internet.
A marketing video is the best way to distinguish your brand from others. They show that you take extra effort in promoting your products and services.
But what are the factors that make the best marketing videos?
This marketing video guide will show you some of the best marketing video tips to consider for your brand.
Here’s what you must know:
Have a Spokesperson
Nothing gives your brand greater credibility than having a spokesperson promoting your company or a particular product/service. You can hire a spokesperson video service to help you create these marketing videos.
You may remember seeing some great personalities promoting some of your favorite brands. These can include the late Billy Mays or Anthony Sullivan.
This is especially great if you don’t feel too comfortable speaking in front of a camera. You can hire a great actor who understands your brand and can help you establish authority in your niche.
Having a spokesperson for your marketing videos adds the human aspect to your brand. Many great brands have been built because a person has been associated with them — such as Steve Jobs for Apple or Elon Musk for all his ventures!
Make sure you distinguish your brand with a spokesperson video!
Consider an Animated Marketing Video
If you want to convince your audience to buy a particular product/service then an explainer video is the way to go!
These are videos where an animation showcases how a product or service works. This gets complemented with a voiceover that explains what the product/service does.
It’s one of the best ways to teach an audience about your brand and what it offers. It’s a friendly way to convince your audience to become a paying customer.
Offer an Exclusive Marketing Video
This is a lesser-known tactic that’s great for promoting your brand to a niche audience.
For example, you might add a marketing video as a bonus gift if a customer buys your e-book. Or you might share marketing videos solely through your exclusive email newsletter or Telegram channel.
You can also create these exclusive videos to promote premium products. You might wish to sell some products only to loyal customers. For such products, you can create these exclusive marketing videos.
These exclusive videos can be longer “documentary” style videos that discuss a story relevant to your niche. At the end of the video, you’ll mention your brand and what you’re selling.
That’s How to Make the Best Marketing Videos
Now you know the guidelines for making the best marketing videos for your brand.
Start by making spokesperson videos to distinguish your brand. You can hire a professional agency to help with marketing video creation. This puts a face to your brand and has always been one of the best ways to promote products and services.
You should also create animated explainer videos to convince and explain how your products and services work. Exclusive videos are great for selling premium products and can be longer than standard commercials.
You can find more marketing video tips on our blog.
Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.