Just 55% of startups survive more than 5 years in business.
Are you working hard to be one of them? Well, learning some new and effective local lead generation strategies is only going to help! Here are 3 of the best ways to attract new local customers in 2022.
1. Local SEO
Search engine optimization is key to business success in the digital world. Done right, your website and content will rank higher on search engines, leading to newfound traffic, leads, and (with any luck) sales.
Local SEO is what will enable your business to Real in search results at a local (as opposed to national) level. Imagine running a sandwich shop in downtown New York. Leverage local SEO and your site could land in the top spot whenever someone in the area searches for the “best sandwich shop in New York”.
A lot goes into effective local SEO. However, a good place to start here is by creating a Google My Business account, making content that’s relevant to the area, getting relevant inbound links from high-authority websites.
2. Facebook Ads
With billions of active monthly users around the world, Facebook is one of the most powerful local marketing tools available to businesses nowadays. Why? Because of the insane targeting capabilities it provides.
Using Facebook lead ads allows you to tap into the data it collects on its users. That means you can distribute engaging ads to members of your exact target audience within super precise locations!
Once you’re up and running (select the “conversion” objective in Facebook Ads Manager), people will click on your ad and head to a landing page on your site, where (if the offer’s tantalizing enough) they’ll submit their details on a contact form.
3. Localized Lead Magnets
For anyone unfamiliar, a lead magnet is some kind of incentive offered on your website in exchange for someone’s contact information. Examples include an e-book, giveaways, entry to a competition, access to exclusive content, and so on.
However, you don’t want any old leads. You want local leads.
That means whatever you offer should apply or appeal to the people you’re targeting in the local area. For a used car dealer, possible topics could include: preparing your vehicle for winter in [insert your state] or the best road trips in [insert your local area]. Whether you create a webinar out of the topic or email-gated videos, promoting them should drive local leads to your business in no time.
Remember These Local Lead Generation Strategies
Business success is hard to come by right now- especially if you run a brick-and-mortar store. That’s why it’s so important to invest time, energy, and money in improving your local lead generation attempts.
With any luck, the ideas in this post will help you do exactly that. Experiment with these 3 suggestions and it shouldn’t be long before you enjoy new customers walking through the door.
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Alison Lurie is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.