The main components of each digital marketing effort are your digital presence on the internet and a website or page is your identification. To track your digital marketing career, the first step is to track traffic to your website. Google Analytics is one of the top tools used today to monitor and analyze traffic to your website. Not only is a powerful tool, it is also relatively easy to use after you master the depth knowledge needed to benefit from all the features that are extraordinary and useful. Adding Google Analytics to your digital marketing certification skills set will help you follow the growing digital world.
Step 1: Prepare Google Analytics (GA)
Create a new Google Analytics account if you don’t have it yet. Then, set the property in the account you make as the property is where you send data and set the reporting display. Follow the instructions to set the web tracking code. After you have successfully installed tracking the basic page on your site, you will see data in most of your Google Analytics reports; Including traffic reference information, user characteristics, and search information. Maybe it needs 24 hours for the data to appear in your report after tracking has been installed.
Step 2: Add the GA tracking code to your site
There are two ways to collect data tracking page:
– Add a Google Analytics (Universal Analytics) tag to the container of your website using Google Tag Manager. This approach is recommended because using Google Tag Manager simplifies management tags on your site. Using the Google Tag Manager makes it easier to add other tags (such as tracking tags and re-marketing AdWords conversion) to your site and configure your Google Analytics tracking.
– Add the tracking code directly to HTML every page of your website. This is the easiest approach if you just want to add a basic Google Analytics tracking code to your site.
Google Tag Manager is great because it automates propagation tags throughout your site, making it easier to track, make changes to the site, and also implement code tracking directly to your site or to HTML every page of your website.
Step 3: Prepare goals in GA
This step involves two different processes. First, you need to use a goal template. Destination templates are designed to help you regulate the goals that can be followed up that meet standard business goals. The purpose category (income, acquisition, question, involvement) is a greater business goal that motivates the purpose template. Try to make at least one purpose for each category to get a better understanding of how users interact with your content. Then, you need to make a special purpose, consisting of four types:
– ‘Objectives’ is a page on your website that users see when they complete an activity.
– ‘event objectives’ triggered when users do something specific like downloading PDF or starting the video.
– ‘Page per goal visit’ triggered when users see less or fewer pages than the threshold you specify.
– ‘Duration’ is triggered when a user visit exceeds or down under the threshold you set.
Step 4: Prepare and Track UTM Parameters
This step mainly involves tracking where your traffic originates and how your traffic interacts with your site, using UTM parameters at first. First, it is very important to understand what tracking parameters (Urchin tracker module). This parameter does not fully speak, but the argument that identifies the entry click from the campaign and allows latent conversion attribution. It is added to the URL that can be tracked when clicked and gives you the right control of how to categorize your marketing click. Simply put, with the help of this parameter, you can track the number of clicks you get from email, social media, search engines, phrases in it, etc.
Step 5: Monitor key metrics
Google Analytics is good for highlighting things that need to be handled and amended in your website SEO strategy. Below is a major metric list that needs to be monitored:
– Session: a group of interactions that take place on your website within a certain period of time.
– Songs: page views on your site tracked by the Analytics tracking code.
– About unique pages: about aggregate pages produced by the same user during the same session.
– Level of Penalalan: a single page percentage (session I.e. where the person leaves your site from the inbox without interacting with the page).
– Average duration of session: Total duration of all sessions (in seconds) / number of sessions.
% New session: The percentage of sessions by new users versus returns.
– Purpose Conversion Level: The level of your site meets your target goals, which represents complete activities, called conversions, which contribute to the success of your business.